Trump, the 51st State, and the Return of Bret Hart Energy

As soon as we heard President Trump mention the idea of Canada becoming the 51st state, we knew it was meant to troll... something tongue-in-cheek, not to be taken too seriously. But what happened next was fascinating. At NHL games across Canada, fans started booing the American national anthem. Suddenly, it felt like we were back in 1997 — when Bret “The Hitman” Hart was feuding with “Stone Cold” Steve Austin and Shawn Michaels in WWE, playing the proud Canadian standing up to American arrogance. Trump, a front-row regular at WrestleMania and longtime friend of Vince McMahon, surely knows this storyline well. Whether intentional or not, his remarks echoed one of the most emotionally charged wrestling angles of all time.

NIA’s President was ringside at SummerSlam 1997, the night Bret Hart beat The Undertaker for the WWF Championship in front of a crowd divided along national lines. The next month, he proudly brought a Canadian flag to school in suburban New Jersey, not because he was Canadian, but because Bret Hart was his favorite wrestler. He liked going against the grain and nothing triggered more reactions than siding with the guy everyone else in the U.S. was booing. It was about principle, independence, and backing someone who stood his ground.

It’s no surprise either that Ed Mylett, a close friend of Stephanie McMahon and NIA's President, played a pivotal role in launching Patrick Bet-David’s (PBD) career years ago. Ed mentored PBD at World Financial Group, where PBD rose to the top before eventually founding his own successful firm, PHP Agency. People love to criticize MLMs, but let’s be honest... are they any worse than the avalanche of crypto pump-and-dump schemes we’ve seen lately?

NIA's President with PBD at Trump's Inauguration

In Canada, the mainstream media still holds strong influence, unlike in the U.S., where its grip has largely collapsed. PBD made a sincere attempt to help Pierre Poilievre, offering him a platform on his podcast to reach millions of Canadians and maybe even lock in the victory. Pierre declined. The only Canadian politician who accepted the invitation was Maxime Bernier, who, let’s be real... most people had never even heard of.

Pierre had all the tools to become the anti-Trudeau... sharp, relatable, and bold on issues that mattered to working Canadians. But ever since Justin resigned and appointed Mark Carney as his successor, Pierre seems to have lost his edge. On topics like Ukraine and negotiating with Trump over tariffs, Pierre started sounding a little too much like Carney. We called it out in real time... especially as Carney began co-opting Pierre’s best ideas, from eliminating the carbon tax to slashing federal permitting delays for new gold mines.

Pierre resonated with young voters desperate to someday buy a home for under $2 million. But among Canadians still loyal to legacy media, he never broke through. Could an appearance on PBD’s podcast or even Joe Rogan’s have changed that? Maybe not. But it certainly wouldn’t have hurt. At worst, he’d be in the exact same position he’s in now. At best, he might have been the one rewriting history... not just reacting to it.