NIA’s #1 Sports Pick Sees Massive TV Rating

The people running UFC and WWE, Ari Emanuel and Mark Shapiro, took the money they extracted from TKO last year through record bonuses and invested it yesterday into NFL franchise Las Vegas Raiders, buying minority stakes at an enterprise value of approximately $9.9 billion. This gives the Raiders a valuation multiple of approximately 12x revenue, compared to Celtic plc (LSE: CCP), or CLTFF on the U.S. OTC market, which is trading at an enterprise value of only 1.20x revenue.

Outside of the natural resource sector, Celtic may represent one of the last great opportunities remaining in today’s market. It was announced this morning (click here to view) that Saturday's Celtic vs. Hearts match peaked at 1.37 million viewers on Sky Sports in the U.K., making it the highest-rated Scottish football match in more than two years since Celtic vs. Rangers in April 2024 peaked at 1.44 million viewers.

The March 1st, 2026, Celtic vs. Rangers match peaked at 1.15 million viewers, while even a Rangers vs. Hearts match on February 15th peaked at 674,000 viewers (click here to view). With Celtic and Rangers now having a legitimate third contender in Hearts, the Scottish Premiership appears to be rapidly growing in popularity, which could ultimately lead to far more lucrative television rights deals in the future.

The NFL’s San Francisco 49ers sold a minority stake in the franchise last year at a valuation of approximately $8.5 billion and then immediately reinvested part of the proceeds into Celtic’s rival, Rangers. Together with billionaire U.S. healthcare tycoon Andrew Cavenagh, 49ers Enterprises acquired control of Rangers and has since injected significant capital into the club through two large private placements.

If the Scottish Premiership continues to gain momentum globally ahead of the 2026 FIFA World Cup taking place across the United States, Canada, and Mexico, it is difficult to justify why Celtic plc should continue trading at such a massive valuation discount relative to U.S. professional sports franchises.

Past performance is not an indicator of future returns. NIA is not an investment advisor and does not provide investment advice. Always do your own research and make your own investment decisions. NIA’s President has purchased 75,000 shares of CCP and intends to buy more shares. This message is meant for informational and educational purposes only and does not provide investment advice.